
Could Hollywood Be Successful Again?
Clip: Episode 2 | 1m 10sVideo has Closed Captions
A once-popular genre enjoyed a renaissance and helped save Hollywood in the 60s.
Throughout the '60s, Hollywood was losing its financial infrastructure and its audience, and undergoing a major identity crisis. But much to everyone's surprise, a once-popular genre started to regain popularity, and helped save the industry.
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Iconic America: Our Symbols and Stories with David Rubenstein is a production of Show of Force, DMR Productions, and WETA Washington, D.C. David M. Rubenstein is the host and executive...

Could Hollywood Be Successful Again?
Clip: Episode 2 | 1m 10sVideo has Closed Captions
Throughout the '60s, Hollywood was losing its financial infrastructure and its audience, and undergoing a major identity crisis. But much to everyone's surprise, a once-popular genre started to regain popularity, and helped save the industry.
Problems with Closed Captions? Closed Captioning Feedback
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Our Symbols and Stories
David Rubenstein examines the history of America through some of its most iconic symbols, objects and places, in conversation with historical thinkers, community members and other experts. Together, they dive deep into each symbol’s history, using them as a gateway to understanding America’s past and present.Providing Support for PBS.org
Learn Moreabout PBS online sponsorship- [Narrator] Actor, Charlton Heston would say... - I hope to see a resurgence or a renaissance in Hollywood.
Hollywood is turning into a ghost town, and the production outlook at the moment is very bleak.
- Hollywood, all throughout the '60s, really, was losing its financial infrastructure and losing its audience.
It was undergoing a major identity crisis.
There was no sense in this transitional period, where the audience was, why sometimes they would go see movie X and they wouldn't go see the movie that looked like X.
- [Narrator] The cost of epic-making is ruinous.
Armies of carpenters, scene designers, stage hands and technicians, and the monumental complexity of equipment are required.
Columbia Pictures has nevertheless survived by making big budget musicals.
Here, Barbara Streisand prepares to film a scene for "Funny Girl."
- Well, in the 1960s, Hollywood, much everyone's surprised, discovered that blockbuster musicals could be successful once again.
(bright music)
Hollywood as the Ultimate LA Symbol
Video has Closed Captions
This clip explains the role that car culture played in creating this timeless icon. (1m 14s)
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This clip looks at some of the anecdotes and myths about the origin of the Hollywood. (1m 22s)
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The story of how a real estate advertisement international symbol of the American dream. (31s)
Often Imitated, Never Duplicated
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From Dollywood to Bollywood & Nollywood, the Hollywood sign has inspired many imitators. (3m 15s)
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Hollywood has bottled a kind of intangible magic that is inaccessible to most people. (1m 2s)
Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipIconic America: Our Symbols and Stories with David Rubenstein is a production of Show of Force, DMR Productions, and WETA Washington, D.C. David M. Rubenstein is the host and executive...